Frequently Asked Questions

Questions You Want To Know

What does SEO stand for?

SEO stands for Search Engine Optimization. Broadly speaking, it is the process of making changes to your website’s code, structure, content, and overall web presence to make it easier for search engines like Google, Yahoo, and Bing to find, read, index, and rank your website. There are thousands of techniques related to SEO, ranging from converting Flash and image files (which are currently difficult for search engines to read/interpret) to plain HTML files to creating reference content and encouraging other websites to link back to it.

Which is better, SEO or PPC?

When it comes to SEO (Search Engine Optimization) vs PPC (Pay-Per Click) it really comes down to budget and how fast you want to get more traffic. In the long run SEO has a better ROI because it gains organic traffic for your website by ranking on the front page of Google. On the other end PPC can have faster results, if you have a high enough budget to throw at paid ads. This however can vary heavily on your competition difficulty for your given field of business.

Where do I start my SEO strategy?

The best way to start an SEO strategy is to contact a Digital Marketing Agency like ours. There are a lot of different factors and methods that go into a good SEO campaign to rank your website on the front page of Google. The best way to go about that is to hire a professional agency. Contact Us to learn more or get a quote for our SEO services.

Do I really need a new website?

The truth is, a lot of smaller businesses don’t have a professional looking or mobile friendly website. This is extremely important, especially the mobile friendly part, because everyone is on their mobile devices now looking for services or products on the go. If your website isn’t optimized for mobile devices or if your website has slow load speeds and doesn’t look professional chances are a potential customer will go to a competitor who is optimized. Find out if your website is working for you or against you by requesting a FREE Website Audit report now.

How do I conduct keyword research?

Google has a keyword tool but you can start with the terms that seem the most logical, if you build houses maybe try searching Home Builder you will notice a drop down list with suggested searches. Those are the terms that most people are typing in when starting with home builder, then down at the bottom of the page you will see some suggested searches those are also terms that are being searched regularly it will at least get you pointed in the right direction.

What is on-page SEO?

On-page SEO refers to tactics utilized on or within a page to assist it in ranking higher in the search engine. On-page SEO includes both content and the HTML source code of a page (image optimization, keyword optimization, Schema markup, and more), but not external links and other external signals.

What are SEO backlinks?

Think about it this way: the internet is made up of two things—content, and links between content. When search engines first started indexing web pages, they needed a way to determine which pages were most relevant to certain queries—a system of ranking. The quality and number of backlinks pointing to a page immediately became a factor in determining that page’s rank. Backlinks represent a vote of confidence from one site to another. The more quality backlinks your page earns, the more valuable it is in the eyes of the search engine, and the more likely it is to achieve a high ranking

What is domain authority?

A website’s domain authority corresponds directly to its ability to rank in the search engine. Conceptually, you can think of domain authority as an extension of link equity. If a page’s link equity is determined by the number and quality of its links, then a site’s domain authority is determined by the link equity of all its pages.

What is link building?

Link building is an SEO strategy by which an SEO acquires links to boost a page’s link equity; and therefore its ranking; and therefore its traffic. Both internal and external link building can help boost page authority, but one is decidedly harder than the other!


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